Wilma (Will) Reyes
Hey! I’m a writer, marketer, and content creator currently based in Toronto. I use my creativity and communication skills to help companies build brand identity, connect with their audience authentically, and produce valuable, engaging content.
I have a degree in English (i.e. I have a lot to say), but I’ve also completed a degree in education, so I love to produce content that’s informative and straightforward; think: guides, how-tos, and tips for everything and anything. My research skills are pretty top-notch, so I can write about any topic you give me. (Seriously.)
I have previous experience in content writing and copywriting, but also in data analysis. My superpower is being able to link the two: creating content and then looking at how it performs through various KPIs and metrics, optimizing to keep what’s successful going, and storing away what isn’t working at the time.
At the end of the day, I’m a dog-mom of two, 35mm film-enthusiast, and avid TikTok scroller.
Have fun exploring my work!
Experience
Current Role
Content Marketing Lead @ Humi
Previously Content Marketing Specialist
Spearhead the creation and implementation of a comprehensive content marketing strategy, aligning with overall business goals and driving increased engagement across key customer segments. • Develop a diverse range of customer-facing content, including blog posts, one-pagers, case studies, webinars, eBooks, landing pages, and more, tailored to various stages of the customer lifecycle • Develop and manage social media posts • Actively engage with multiple stakeholders including product management, customer experience, C-Suite, and external partners to ensure content alignment with business objectives and customer needs • Manage the entire social media lifecycle for Humi, from strategic planning and content creation to execution and analysis, enhancing online presence and engagement across multiple platforms
Past Roles
Digital Performance Analyst @ In Social
Previously Digital Support Squad Rep
Plan & write social media content/plans for clients • Adhere to brand voice and image for each client • Report on (weekly and monthly) and analyze data and metrics based on organic posts and paid campaigns to inform future posts • Identify and create content to appeal to different audiences • Recognize and execute content related to trends in current media • Manage & report on influencer relations for certain clients • Provide “last eyes” review for social media content and email marketing
Content Writer and Social Media Manager @ SH1FT Digital
Write and edit blog posts, website material, outreach material, and other digital content on a weekly basis • Present new ideas and concepts for website and social content • Conduct research on relevant topics, such as digital marketing, advertising, social media, new products, and technology • Optimize content for SEO • Contribute to the development of agency’s digital presence • Schedule social media posts, write captions • Create visuals for social media stories to boost engagement • Track metrics for optimization
Get in Touch.
Would love to hear from you!