Ad copy
Ad copy crafted by myself, in collaboration with clients and the Advertising Manager, during my time as a Digital Performance Analyst at In Social. Captions explain my thinking process behind each piece of copy.
The problem: Want a reusable water bottle, but glass ones are easy to break. The solution: Copy plays on a trend at the time: "emotional support water bottles", and emphasizes that the material of the water bottle is strong enough to last through good and bad times. I wrote copy for this campaign and shot the video/photo content as well.
The problem: Water bottles are leaky. The solution: I used the words "stylish, sensible, and secure" to capture three main features of the SB water bottle, including the solution for the initial problem. I wrote copy for this campaign and shot the video/photo content as well.
The problem: This was a retargeting campaign, for users who engaged with/clicked on past ads, but hadn't completed a purchase. The solution: Copy shows users they can get the products they've been eyeing in bundles that save them money. Wanted to capitalize on the trend of "treating yourself", and also made a play on words with "beauty under budget". I wrote copy for this campaign and shot the video/photo content as well.
The problem: Water bottle designs are boring and dull. The solution: Copy uses an alliteration with the words "functional and fashionable", highlighting its practicality and its ability to be a fashion accessory. I wrote copy for this campaign and shot the video/photo content as well.
The problem: This was a retargeting campaign, for users who engaged with/clicked on past ads, but hadn't completed a purchase. The solution: Copy shows users they can get the products they've been eyeing in bundles that save them a few dollars. Played into the idea that the bundles can match different aesthetics, which is something SB's target audience is typically interested in.
The problem: Want to enjoy wine outdoors, but typical glassware can break easily. The solution: Copy highlights the shatterproof material of the CV drinkware, with the added feature of cooling technology to keep wine chilled on hot days outdoors. Played with the words "wind down" to become "wine down".
The problem: Want to enjoy chilled wine, but it gets warm quickly in regular glassware. The solution: Copy emphasizes the double-walled cooling technology in CV drinkware. Used the trend of "... said no one ever" to capture audience attention.
The problem: Regular glassware breaks easily. The solution: Copy highlights that CV drinkware is made with shatterproof materials. I decided to tell a story that the target audience (wine moms) could relate to.
The problem: Don't know what to gift friends and family. The solution: Copy highlights that CV drinkware can be given as the perfect gift for anyone.
The problem: Other Peloton accessories require complex installation. The solution: PowerProHolder accessories are easy-to-install, and the copy captures this through plays on words: "all function, no frustration" and "snap and spin".
The problem: Other "healthy" pasta has a long lists of unfamiliar ingredients. The solution: Copy spells out and describes the only ingredient in NuPasta that might be unfamiliar to consumers.
The problem: Other "healthy" pasta typically takes long to cook and doesn't work for all diets. The solution: Copy highlights the quick cook time of NuPasta and uses emojis to highlight the many diets that NuPasta works for.
The problem: Pasta is a comfort food, but can be heavy. The solution: Copy highlights that NuPasta has lighter, low-calorie servings.
The problem: Regular pasta can be unhealthy. The solution: Copy highlights all the benefits of NuPasta. Plays with alliteration through "fettucine fanatics" and "angel hair addicts".
The problem: Other supplements don't taste good. The solution: Copy highlights that Nurish.me can mix with drinks that regular consumers can relate to drinking daily.